OK, GO! IDEATION WORKSHOP

The aim of the workshop was to push students to think and visualize beyond what SECCA already is. Students generated several words to convey "what SECCA is" and "what SECCA is not" as prompts for the workshop. They then typeset SECCA in chosen typefaces. The workshop consisted of ten quick sessions, 3 minutes each. Students applied available tools and techniques (in and out of the computer) to type as prompts were called out at the start of each session, building on the previous prompt. At the end of each session, the explorations were pinned up.

The prompts were also applied to shape and pattern after ten type based sessions.
 

Student Generated Prompts:

What is SECCA?
venue/
spacious/
free/
contrasting/
fuzzy/
hybrid/
timid/
challenging/
incomplete/
multi

What is SECCA not?
static/
visible/
defined/
utilized/
guided/
vulnerable/
united/
congruent/
loud/
communicating

Outcomes:

Once all prompts were completed, students gathered in small groups to arrange and re-arrange their work collectively to see what patterns had emerged. Students discussed their process as well as how they thought the visual identity of SECCA could develop through what they had generated as a class.