BRANDING AND INTERACTION FOR THE CULTURAL SECTOR
Teaching Assistant with Professor Denise Gonzales Crisp
College of Design, North Carolina State University
In this Advanced Junior Studio, Graphic Design students explored interaction, identity, and service design specific to the cultural and creative sector. This sector is comprised of individuals, businesses, and non-profit organizations that produce, distribute, and/or sell art and music artifacts, film and television content, architecture, graphic and industrial design, and creative writing. Students proposed visual identity systems, communications, and outreach possibilities as they practiced design research methods.
During the semester, I assisted with student progress through class critiques, small group critiques and individual desk critiques. I provided students with written feedback of their in progress and final work. I also lead improv-style ideation exercises and workshops.
OK, Go Workshop
PROJECT ONE: DESIGNING FOR THE WAREHOUSE DISTRICT
Students explored the Warehouse District in downtown Raleigh, where galleries, design studios, independent retail, architecture firms, music venues, independent restaurants, and CAM Raleigh are located. The area is a cultural and creative hub with the recent presence of business centers such as, HQ Raleigh, Citrix, and the agency Baldwin&. This recent growth points to the potential of enriching exchanges among people in commerce, design, and the arts to the betterment of the greater Raleigh area. Students investigated how design thinking and visual design might help foster and inspire these relationships.
Co-directed Student Work with Professor Denise Gonzales Crisp:
PROJECT TWO: DEVELOPING A VISUAL IDENTITY FOR SECCA
Students worked on a funded project sponsored by the Southeastern Center for Contemporary Art in Winston-Salem. This non-collecting museum aims to refresh its current Pentagram-designed visual identity. The class also partnered with Raleigh-based branding agency, New Kind, to help with research methods. During this project, I planned and lead an ideation workshop called, "OK,GO".
Codirected Student Work with Professor Denise Gonzales Crisp: