CREATING MESSAGING SYSTEMS FOR FOOD SUSTAINABILITY
Design Lab for K-12 Education
College of Design, North Carolina State University
The K-12 Design Camp at the College of Design offers several studios to introduce students to design foundations. In this week long overnight camp, I instructed 20 new rising juniors and seniors each day for two weeks. In this fast paced project, students explored the relationship of context and message and how to create visually cohesive systems across scales.
I designed a scaffolded project around the Design Camp theme of "food." I planned the project objectives, lesson and timeline. I determined the order and form of ideation, iteration, and creation exercises as well as the form of critiques. I developed the content for and designed all class lectures, handouts, and creation tools.
In class, I managed three undergraduate counselors advising them on how to assist students with design questions. I monitored student progress through class critiques, small group critiques, and individual desk critiques. I also lead lectures daily.
Design Camp Syllabus and Schedule
What is Graphic Design Lecture
Concept Map Handout
PROJECT ONE: CONCEPT MAPPING A SYSTEM
In groups of five, students used the assigned articles to collaboratively create lo-fi concept maps. Students explored ideas of food systems and sustainability as well as where design fits into these systems. Students were asked to think about how they show things such as context, scale, and relationships among parts and wholes when they represent one issue as a part of a larger system. Students investigated ideas of form and content as they created their maps.
PROJECT TWO: CREATING A MESSAGE
Students designed a cohesive messaging campaign based on some of the issues uncovered through their concept maps. Students first explored the relationship of image and text through ideation and iteration exercises. Students then designed visual campaigns for predetermined environments and explored how their designs must be flexible across multiple contexts.