CREATING MESSAGING SYSTEMS FOR FOOD SUSTAINABILITY
Instructor
Design Lab for K-12 Education
College of Design, North Carolina State University

The K-12 Design Camp at the College of Design offers several studios to introduce students to design foundations. In this week long overnight camp, I instructed 20 new rising juniors and seniors each day for two weeks. In this fast paced project, students explored the relationship of context and message and how to create visually cohesive systems across scales. 

I designed a scaffolded project around the Design Camp theme of "food." I planned the project objectives, lesson and timeline. I determined the order and form of ideation, iteration, and creation exercises as well as the form of critiques. I developed the content for and designed all class lectures, handouts, and creation tools.

In class, I managed three undergraduate counselors advising them on how to assist students with design questions. I monitored student progress through class critiques, small group critiques, and individual desk critiques. I also lead lectures daily.

Design Camp Syllabus and Schedule

What is Graphic Design Lecture
Concept Map Handout
Research Handouts
Software Handout
Critique Handout
 

PROJECT ONE: CONCEPT MAPPING A SYSTEM

In groups of five, students used the assigned articles to collaboratively create lo-fi concept maps. Students explored ideas of food systems and sustainability as well as where design fits into these systems. Students were asked to think about how they show things such as context, scale, and relationships among parts and wholes when they represent one issue as a part of a larger system. Students investigated ideas of form and content as they created their maps.

Student Work:

  Students explored food systems through mapping. This collaborative concept map investigates how food additives affect our fast food. Students visualized the system by breaking apart a burger and corn and identifying the ingredients as different parts of the system. Design Camp Immersions Students

Students explored food systems through mapping. This collaborative concept map investigates how food additives affect our fast food. Students visualized the system by breaking apart a burger and corn and identifying the ingredients as different parts of the system. Design Camp Immersions Students

  Students explored food systems through mapping. This collaborative concept map investigates the relationship between almonds and water drought in California. This student group chose to visualize the ideas through a more relatable concept; the students represented the state of California being sipped dry by the different issues. Design Camp Immersions Students

Students explored food systems through mapping. This collaborative concept map investigates the relationship between almonds and water drought in California. This student group chose to visualize the ideas through a more relatable concept; the students represented the state of California being sipped dry by the different
issues. Design Camp Immersions Students

  Design Camp Immersions Students

Design Camp Immersions Students

  Design Camp Immersions Students

Design Camp Immersions Students

  Students working on their concept maps together

Students working on their concept maps together

  Students working ideating on language for messaging systems

Students working ideating on language for messaging systems


PROJECT TWO: CREATING A MESSAGE

Students designed a cohesive messaging campaign based on some of the issues uncovered through their concept maps. Students first explored the relationship of image and text through ideation and iteration exercises. Students then designed visual campaigns for predetermined environments and explored how their designs must be flexible across multiple contexts.

Student Work:

  Design Camp Immersions Student

Design Camp Immersions Student

 
  This student created a simple infographic about the relationship between how much water it takes to produce one almond. He wanted to inform people about the same information with different visualizations, so he considered the amount of space the context allowed for.   Design Camp Immersions Student

This student created a simple infographic about the relationship between how much water it takes to produce one almond. He wanted to inform people about the same information with different visualizations, so he considered the amount of space the context allowed for. Design Camp Immersions Student

 
  Design Camp Immersions Student

Design Camp Immersions Student

 
  Design Camp Immersions Student

Design Camp Immersions Student

 
  This student created a system informing people about food additive loopholes. This student considered the activity a reader might be undertaking in a certain context and used relevant imagery to convince his audience to take action. Design Camp Immersions Student

This student created a system informing people about food additive loopholes. This student considered the activity a reader might be undertaking in a certain context and used relevant imagery to convince his audience to take action. Design Camp Immersions Student

 
  Design Camp Immersions Student

Design Camp Immersions Student

 
  Design Camp Immersions Student

Design Camp Immersions Student

 
  Design Camp Immersions Student

Design Camp Immersions Student

 
  Design Camp Immersions Student

Design Camp Immersions Student

 
  This student created a system informing people about food additive loopholes. This student wanted to create a similar system for carrying food goods in the grocery store and for carrying them out of the grocery store. Design Immersions Student

This student created a system informing people about food additive loopholes. This student wanted to create a similar system for carrying food goods in the grocery store and for carrying them out of the grocery store. Design Immersions Student

 
  Design Immersions Student

Design Immersions Student

 
  Design Immersions Student

Design Immersions Student

 
  Design Immersions Students work lab and exhibition

Design Immersions Students work lab and exhibition

  Design Immersions Student exhibition

Design Immersions Student exhibition