The NC State rebrand was a comprehensive restructuring of the brand architecture which defines the relationship of the core NC State brand to the sub-brands and extended brands. The rebrand of the visual identity created a flexible organizational framework allowing for the new brand architecture and for cohesive content creation at multi-scaled touchpoints.

The rebrand of the visual identity included a new logo system, new color guidelines, new imagery guidelines, and typography guidelines. All of these systems were scaffolded and released as toolkits for the various university colleges and partners, encouraging community participation in the evolution of the NC State identity.


Part of the rebranding effort included a comprehensive redesign of the core NC State homepage, a primary information portal for much of the NC State audience. Read more about the collaborative effort to create a better user experience for NC State users here.